• Marketing and Sales Management Curriculum


  • Associate of Applied Science Degree Program

    Catalog Year 2016-2017

    Marketing is one of the most critical business functions for an organization; it connects the organization with its customers. This program prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, e-commerce and more. This MHCC degree provides the student opportunity to develop skills in:

    • Marketing and Sales Management
    • Professional Sales and Service
    • Marketing for Small Business
    • Global Marketing

    Program Outcomes
    At the completion of this program, students should be able to:

    • Understand the marketing function and its role in organizations.
    • Identify strategic marketing alternatives, and know how to create an outline for a marketing plan.
    • Explain the criteria for stating good marketing objectives.
    • Develop capabilities to make and defend an ethical decision.
    • Understand and apply marketing and professional sales skills in the marketplace.
    First Quarter (Fall)
    Course Number
    Course Title
    Credits
    BA101 Introduction to Business
    4
    BA131 Introduction to Business Computing
    4
    MTH065 Beginning Algebra II (or higher)1 ‡
    4
    WR121 English Composition
    4
    16
    Second Quarter (Winter)
    Course Number
    Course Title
    Credits
    BA203 Introduction to International Business
    4
    BA205 Business Communications
    4
    BA211 Principles of Accounting I
    4
    BA223 Principles of Marketing
    4
    16
    Third Quarter (Spring)
    Course Number
    Course Title
    Credits
    BA206

    Management and Supervisory Fundamentals

    4
    BA213 Principles of Accounting III
    4
    BA239 Advertising and Promotion
    4
    Business elective2
    4
    16
    Fourth Quarter (Fall)
    Course Number
    Course Title
    Credits
    BA222 Finance
    3
    BA249 Retail Management
    3
    BUS286 Career Management
    4
    EC201 Principles of Economics I: Microeconomics
    4
    HUM202 Age of Technology: Ethics in the Workplace
    3
    17
    Fifth Quarter (Winter)
    Course Number
    Course Title
    Credits
    BA226 Introduction to Business Law
    4
    BA231 Information Technology in Business
    4
    BA238 Professional Sales
    4
    BA267 Business Project Management3
    3
    WE280BU_ Cooperative Education Internship4
    2
    17
    Sixth Quarter (Spring)
    Course Number
    Course Title
    Credits
    BA224 Human Resource Management
    3
    BA250 Small Business Management
    4
    BA285 Leadership and Human Relations
    3
    EC202 Principles of Economics II: Macroeconomics
    4
    Health and Physical Education requirement‡
    3
    17
    Total Credits 99

    1 A College Placement Test (CPT) score does not fulfill this requirement. Students must successfully complete the required mathematics course (or higher.)
    2 Business electives may be selected from any business course (AC, BA, BT or HT) not already included in this curriculum.
    3 BA265, offered Fall term only, may be substituted for BA267.
    4 Instructor and dean consent is required; check with instructor for the course number and credits appropriate to the internship assignment.

     ‡ See Associate of Applied Science degree requirements.