• Mobile Application Development and Marketing Curriculum


  • Associate of Applied Science Degree Program

    Catalog Year 2018-2019

    According to the analytics firm App Annie, the global app economy will be worth $6.3 trillion dollars by 2021. Recent explosive growth in the mobile economy and advances in technology demand a different level of training than has previously been available.

    The Mobile Application Development and Marketing program is designed to help app developers implement a strong monetization strategy so they can earn a living and be ahead of the competition. There are many opportunities since the Internet allows access to users all over the world. Specialized marketing techniques will help developers bring their products to the users through Apple’s mobile app store.

    Program Outcomes

    At the completion of this program, students should be able to:

    • Create mobile applications
    • Demonstrate an understanding of business fundamentals
    • Develop an effective business plan to monetize the mobile applications (e.g., identify funding options)
    • Meet entry-level requirements for software developers
    First Quarter (Fall)
    Course Number
    Course Title
    Credits
    BA101 Introduction to Business
    4
    BA131 Introduction to Business Computing
    4
    MTH058 Quantitative Reasoning I or
    MTH065 Beginning Algebra II
    4-6
    WR121 English Composition
    4
    16-18
    Second Quarter (Winter)
    Course Number
    Course Title
    Credits
    BA203 Introduction to International Business
    4
    BA223 Principles of Marketing
    4
    BA211 Principles of Accounting I
    4
    BA205 Business Communications
    4
    16
    Third Quarter (Spring)
    Course Number
    Course Title
    Credits
    BA213 Principles of Accounting III
    4
    BA206

    Management and Supervisory Fundamentals

    4
    BA239 Advertising and Promotion
    4
    CIS195 Web Development I
    3
    CIS197HTM Web Authoring: HTML5 and CSS3
    3
    18
    Fourth Quarter (Fall)
    Course Number
    Course Title
    Credits
    BA249 Retail Management/e-commerce
    3
    BA224 Introduction to Business Law
    4
    CIS122 Computer Concepts III
    4
    HUM202 Age of Technology: Ethics in the Workplace
    3
    BUS286 Career Management
    4
    18
    Fifth Quarter (Winter)
    Course Number
    Course Title
    Credits
    CIS197CSP Web Authoring: Client-Side Programming
    3
    ISTM235MA Mobile Apps 1: Introduction to iOS Mobile App Development
    3
    BA238 Professional Sales
    4
    BA267 Business Project Management
    3
    WE280BU_ Cooperative Education Internship or adviser-approved elective
    2
    15
    Sixth Quarter (Spring)
    Course Number
    Course Title
    Credits
    BUS219 Entrepreneurial Funding
    4
    BA250 Small Business Management
    4
    BA285 Leadership and Human Relations
    3
    ISTM235MB Mobile Apps 2: Intermediate iOS
    3
    Health and Physical Education requirement
    3
    17
    Total Credits 100-102



    See Associate of Applied Science degree requirements.