Boost Your Startup with Our 'Marketing for Startups' Workshop

Starting a new business can feel like an epic thrill ride with incredible highs and breathtaking plunges. One of the most critical steps in ensuring your business can avoid or at least mitigate some of those scarier times is effective marketing. But where do you begin? How do you craft a strategy that gets the word out and drives results?

Mt. Hood Community College's Small Business Development Center (SBDC) is here to help with our upcoming workshop series, Marketing for Startups. This workshop is designed specifically for entrepreneurs who have recently launched their business and are looking to build a strong marketing foundation.

What You’ll Learn:

• Creating a Marketing Plan: We’ll guide you through the process of developing a solid marketing plan tailored to your business’s unique needs.
• Defining Your Marketing Goals: Learn how to set clear, achievable marketing objectives that align with your business goals.
• Determining Your Target Audience: Identifying and understanding your target audience is crucial. We’ll help you zero in on who your ideal customers are and how to reach them.
• Developing Key Performance Indicators (KPIs) and Metrics: Learn to track and measure the effectiveness of your marketing efforts with KPIs and metrics that matter.
• Deciding on a Budget: Marketing can be costly, but it doesn’t have to break the bank. We’ll discuss how to allocate your resources effectively.
• Creating a Website: Your online presence is vital. Get tips on building a website that not only looks good but also converts visitors into customers.
• Choosing the Right Social Channels: Not all social media platforms are created equal. We’ll provide a sneak peek into selecting the right channels that work best for your startup.
• Testing, Testing, Testing: Marketing is an evolving process. Learn the importance of testing different strategies to see what works best for your business. 

The registration fee for this course is $60. This course will meet on Sept. 17, 1 – 3 p.m. in the SBDC office at 18633 SE Stark St., Suite 302, Portland, OR 97233.

Whether you're completely new to marketing or just need to refine your existing strategy, this workshop is an excellent opportunity to gain practical, actionable insights. By the end of this session, you’ll have a clear understanding of how to build and execute a marketing plan that helps your startup thrive. 

Don’t miss out on this chance to elevate your business. Register today by visiting Mt. Hood Community College's registration portal. Spaces are limited, so reserve your spot today and take the first step towards marketing success.

Enroll now

Questions? Email the SBDC office or call 503-491-7658.